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Baja Designs - New CEO Announcement

BajaDesigns

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Effective April 1, 2019, Baja Designs Chief Operating Officer, Trent Kirby, has been promoted to the role of Chief Executive Officer. Deanne Moore, who was Baja Designs previous CEO, will be retiring from the full-time position, but will maintain her relationship with Baja Designs through her consulting business. She looks forward to having more time to do what she loves… off-road.
Trent started his career with Baja Designs nearly a decade ago and has worked his way through just about every role in the business. He comes from a family of off-road enthusiasts and has been working in the industry since 2005. He is well versed in not only the Off-Road industry, but the Powersports and Automotive industries as well. As an enthusiast, he enjoys riding his dirt bike in the open desert, on single-track trails, as well as some dual sport riding. If he’s not on his dirt bike, you can either find him mountain biking or pushing the limits in his side by side.
Trent is confident that his years of training under Deanne in addition to working in all of the different departments within Baja Designs have set him, and ultimately the business, up for success. “Our racing heritage and our passion for the off-road industry will guarantee that we continue to develop and deliver the highest performing and superior quality lighting solutions we are known for,” Trent Kirby, CEO.

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Baja Designs - New CEO Announcement

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BajaDesigns

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Bilymac

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Congratulations to both Trent and Deanne.
 

Maverick909

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Congratulations to Deanne. thank you for years of great products. Keep the shiny side up on all your adventures. and we hope to see you on the trail. cant wait to see where everything goes with Trent
 

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cosmokenney

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Yep great products. Industry best. But maybe the new CEO will figure out that the stuff just doesn't need to cost as much as it does. We aren't all rocking sponsorships from redbull and rockstar.
 

LunchBoxFab

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this is why retail sucks.... half the posts in this thread are bitching about price

sure, it doesnt NEED to cost as much, but you dont NEED name brand, "industry leading" leds on your street driven jeep either.

its a business, it aint charity. either pay the man his price for products that have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years - or see the other million or so copy cats for cheaper.

good luck Trent!!
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