Are the JL Wranglers over priced...

Dynomite1371

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It's only "over priced" if they can't sell them.
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TXRubicon

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Yeah, just because someone doesn't feel like it's a good value for them or they can't afford one doesn't make it overpriced. I've never understood that logic but this is a dead horse that will keep coming up over and over.

It's only "over priced" if they can't sell them.
 

Lurvis33

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I wouldn’t say the Wrangler is overpriced but some of the common options that people want is. $2,000 for an Automatic and a combined $1,690 for LED+Safety Group is way above what others either include as standard or charge less to add
 

Jeepsterfreak

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Take a look at all the standard features included in a base model Grand Cherokee Laredo compared to a Wrangler. It will make your stomach ache.

Of course Jeep has much greater competition in the SUV market so they must compete on features and price. Not the case with the Wrangler. No direct competition.

Time will tell if JL does the same sales numbers as JK. If not, Jeep can always offer rebates to lower the price if needed.
 

Jrbrannan

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Take a look at all the standard features included in a base model Grand Cherokee Laredo compared to a Wrangler. It will make your stomach ache.

Of course Jeep has much greater competition in the SUV market so they must compete on features and price. Not the case with the Wrangler. No direct competition.

Time will tell if JL does the same sales numbers as JK. If not, Jeep can always offer rebates to lower the price if needed.
Yes but how much is the option to turn the Grand Cherokee into a full convertible with no doors and a folding windshield while maintain all the safety requirements from the government? :jk:
 

nvabill

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I wouldn’t say the Wrangler is overpriced but some of the common options that people want is. $2,000 for an Automatic and a combined $1,690 for LED+Safety Group is way above what others either include as standard or charge less to add
I agree, some options absolutely should be standard equipment.
 

jeepin

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I believe that Jeep has overpriced the JL and as a result I think a slightly used JL would be a potentially a better buy.
 

Indio

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Take a look at all the standard features included in a base model Grand Cherokee Laredo compared to a Wrangler. It will make your stomach ache.

Of course Jeep has much greater competition in the SUV market so they must compete on features and price. Not the case with the Wrangler. No direct competition.

Time will tell if JL does the same sales numbers as JK. If not, Jeep can always offer rebates to lower the price if needed.
It was interesting in a different thread, to examine the historic sales of the various Wrangler versions. After visiting a fan site such as this, a casual viewer might walk away thinking Rubicon is a much more purchased version than it really is. In a similar vein, while fans here will easily see the differences between the JK and JL (perhaps even overemphasizing the differences in some regards), I bet the average public might not see the JK/JL as all that different. In fact when I mentioned "redesign" to some people not as much into Jeeps, they were surprised it was redesigned because to them it looked much the same. Bottom line - JL might be an easy sell to some Wrangler fans, but especially with the higher price, jury is out in terms of overall demand and sales. How elastic is the price - how many thousands can Jeep stretch the price before there is significant negative sales impact? Time will tell.
 

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Depreciation is typically the largest expense in car ownership, at least for the first 5 years or so. A Cherokee/Grand Cherokee depreciates roughly twice as fast as a Wrangler, making a $35k Cherokee actually more expensive than a $48k Wrangler, in terms of total cost of ownership.

If you drive your vehicles until they are rusted heaps, then fast depreciation is actually a good thing; means lower property taxes in many states. For those of us that change vehicles every few years, depreciation is everything.
 

JHJLUR

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Yes but how much is the option to turn the Grand Cherokee into a full convertible with no doors and a folding windshield while maintain all the safety requirements from the government? :jk:

Not to mention the GC which is a fine SUV, is at the end of its lifecycle and will be redone soon... price will also increase Id imagine
 

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In a free market economy...It's not overpriced.

That said, can you really put a value on the "cool factor?"
 

The_Phew

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That said, can you really put a value on the "cool factor?"
Apparently you can, because a Ferrari 488 or G-Wagen or Bollinger B1 or any number of $100k+ vehicles are undeniably 'cooler' than a Wrangler.
 

Documan.Terry

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People have a hard time swallowing the price of a Jeep Wrangler... Thank the side by sides and Jeep introducing the wrangler in 4 door. Now it still has the market cornered on being a "jeep" but its also now a family vehicle. If you want a solid axle front end in a vehicle, outside a wrangler... good luck.

With the new tech and redesign in my opinion the JLs are far superior to the JKs, especially in the look department. Adding all those options is what is going to make jeep $$$$ a base price Rubicon is closer to 40k, one of those mildly optioned out gets to 43-44k and for a trail rig with 33" that has a warranty and the capability to go almost anywhere, its almost justifiable.

I'm in it for the actual capabilities, to end up with a 38k sport or sport S... that's a dump and I understand that argument completely. base model prices are what confuse me.... so I guess ill keep blaming the side by sides!
 

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will1111

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Apparently you can, because a Ferrari 488 or G-Wagen or Bollinger B1 or any number of $100k+ vehicles are undeniably 'cooler' than a Wrangler.
Idk about other people but I find the G wagon an ugly vehicle and not cool at all lol yeah it's luxurious and all but the single time I drove one for a couple blocks didn't make me feell cool or anything special only a douche hahaha. I believe it is overpriced for what it is. Ferrari on the other hand, yeah cool as hell if I could drive/own one...but coolest car ever for me is a wran gler and although price is on the high side, it's well worth it.
 
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