Probably depends on where you live.Jeep is not trying to keep up with Bronco, Toyota and others. They have had record sales of the JL platform and if you do any type of wheeling, you will see that for every type of Toyota, Bronco or other off road type road vehicle you see on the trail, you will see it is about 100 Jeeps to every one of the other brands.
I'm retired and for the past few years have spent weeks every year in the outback of Utah, northern Arizona, and Nevada. By far the most common vehicle I see in the outback is the Toyota Tacoma. Second would be the Toyota 4Runner. Wrangler would be third.
I do see many, many Wranglers....on the street - top off, huge tires but clean and shiny. All too often mine is the only one that looks like it's seen dirt.