Not just a badge of honor. Power and efficiency can be engineered into 6 and 4 cylinder (even turbo) engines. But they can never match the natural sound and character of a V8. Some manufacturers have tried to mimic these characteristics with digital sound in the cabin or tuning exhausts a certain way but they've always come up short and it's just not the same.A V8 might be more of a badge of honor at this point than anything else. 6 and 4 cylinder engines can be engineered to be real powerful these days, with turbo engines hitting V8 torque levels, while giving you better gas mileage. So you can see why a V8 is a tough sell these days and why so many companies are dropping them. Did you see the JL Wrangler product map posted in the other thread? No mention at all of anything bigger than the V6. If they planned on a V8 it would have been in there since all the other engines were noted.
It's the crowd that wants a Hummer Wrangler basically. IMO save the V8 for the JL pickup to compete with the Raptor. I agree with calls for a V6 diesel over the V8. Much more useful application on trails.I think with the popularity of the bigger Unlimited models, people have forgotten that original idea of the Jeep as a compact compact off road rugged car. Over time people seem to be wanting bigger and more powerful Jeeps.