failsafe306
Well-Known Member
I agree, that would be fun and cool to have the option as a consumer to do, but looking at it from a FCA standpoint, why spend all that money promoting a product that has no problem selling itself?I have suggested factory deliveries to Jeep. Like the Museum Delivery Corvette offers. Make Toledo a tourist destination. Build a Willys/Jeep/Wrangler museum that highlights the historical significance of the Willys/Wrangler. Have a diner or drive-in that offers Americana inspired meals. Have a gift shop with Jeep clothing and accessories. Sell and install Mopar parts on site. Most auto shows have a obstacle course that showcase Jeep capabilities. People line up for hours to ride it and have memories burned into their minds about how cool and capable Jeeps are. Many of those folks inspire to own one after that experience. Imagine what a longer road course would be like? Have a off road course at the museum that highlights the Wranglers off road capabilities. Something that has water-crossings, dirt, sand, rocks, etc. Maybe recreate portions of iconic trails like the Rubicon. Kid and adults would want JEEP products after that. Most importantly make the Toledo factory-museum a badge worthy destination. Someplace owners can take a special factory or museum delivery.
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