20th Anniversary Rubicon 4xe and 392 Package Details and Pricing & Official Press Release

[Rubi64L]

How? They will sell every single one of them and that's what they are after.

I have no doubt they'll sell every one of them... But, will this be a cash cow for the dealerships? I'm a bit skeptical. When the 392 fever (especially the 392 XR fever) hit, dealers were regularly marking them up by $10k or even $20k. I saw one marked up by $60k that sold.... The fever has broken, though, and my gut tells me that MSRP or less will be the trend after the first week orders are open.

I've been wrong many times in the past, so we'll just have to see. If they are discounted - they'll sell out fast. If they're marked up, they might be hard to move.

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[Bulletbill]

Stellanits and Jeep’s CEO never understood Jeep culture.
just a bunch of eurotrash chasing the buck.
‘I think we should all boycot jeep until they fail, maybe someone else would take over who remembers the spirit of Jeep, and would sell that, instead of trying to compete with Mercedes. A Jeep is a Jeep, and will never (hopefully) be a Mercedes,

In fairness I love my 21 JLUR. They may have swung and missed on the 20th anniversary edition, particularly in that there is not much being offered and with only 4,000 being made the average jeep owner will be SOL.

But in 2018 they did do a lot right with the JL as a whole. So while this is an obvious money grab on their part, the reality is they just made me appreciate my 21 all the more.

 

[gato]

They had to limit the 37" tires AEV-thingy to 150 each and price it way above $100K to make sure no buyer would take those D44 axles near a trail during the warranty period.

What a joke. And Ford put properly engineered D50 rear axle, 37s from factory, high end adjustable shocks, etc on the Bronco.

This is how Jeep is reacting? So disappointing.

 

[tshaw2009]

Well, I would have thought that there would have been some special consideration and packages for the 2-Door Rubicon and other Jeep models, I don't know, because a 2-Door Jeep is a REAL JEEP!!! If Ford can make a safe 2-door Bronco on 35s, on a 2 inch lift, with locking front and rear axles, and beadlocks on their BASE model from the very get-go, what the heck is going on at FCA? Sorry to all those people who try to say that FCA doesn't do that because it will cannibalize the Rubicon, because Ford has shown proof that is not the case. I love my 2023 Willys Sport 2-Door, but if I would have had the option for the XR package on my 2-Door with front and rear lockers from the factory, I definitely would have spent that extra money. Sorry some of that was relevant and some of it wasn't, but I had some pent-up frustration at FCA that needed to come out. Thanks for the therapy.

 

[Marine2146]

At least they didn’t drop the 392 for the 3.0 yet. I don’t see the point for replacing the v8s with the 3.0 in performance vehicles. But it is a good replacement for the 5.7 and 6.4 in other vehicles.

 

[S2k Chris]

In fairness I love my 21 JLUR. They may have swung and missed on the 20th anniversary edition, particularly in that there is not much being offered and with only 4,000 being made the average jeep owner will be SOL.

But in 2018 they did do a lot right with the JL as a whole. So while this is an obvious money grab on their part, the reality is they just made me appreciate my 21 all the more.

100% agree.


I think the JL has been fantastic. But what I don’t think Jeep/Chrysler/Stellantis planned on was how successful and hyped the Bronco would be. So instead of Jeep enjoying a quiet ~12 year life cycle with minimal changes (like the JK) they all the sudden have to come up with real stuff to stay competitive/ahead of the Bronco. Some have been hits (4xe, 392), some have been pretty me too (XR package) and some are duds like this 20AE. Jeep just isn’t used to having to compete here.

 

[Mikester86]

 

[Asuriyan]

The 392 and the 4Xe represent the best innovation and worst excesses of the JL platform, so it seems appropriate that they make up this year's 'special editions'. But, I had no interest in either beforehand, and today's announcement has done little to change my mind.

Factoring in the controversial grille, insubstantial performance improvements, and lackluster unique cosmetic elements, my ranking for Rubicon special editions would be as follows:

1. Tomb Raider edition (2003)
2. 10th Anniversary (2013)
3. JL Rubicon Recon (2018-2020)
4. ...
5. ...
6. ...
7. Whatever is in your garage right now is more unique than a factory limited edition, and don't kid yourself, if you cared about depreciation you'd buy a Sport S
8. ...
10. ...
11. JK Sport 75th Anniversary Edition
14. ...
~17-25. I'll get back to you on the 20th Anniversary Rubicon once I decide how I feel about the grille.

 

[Pinky Tuscadero]

Too bad pink and purple are gone right now or I'd buy a few of these - oh well
What a screwgee job for all you enthusiasts who simply wanted a 20th 2 door with maybe some nice stickers and 35's at a normal "Human" price.
Instead of "20th anniversary edition" why not just call them what they are -
"Millionaires Mall Crawler Edition" - so sad and greedy
Well, at least Bill Gates will look nice driving to the golf course

 

[Spank]

Stellanits and Jeep’s CEO never understood Jeep culture.
just a bunch of eurotrash chasing the buck.
‘I think we should all boycot jeep until they fail, maybe someone else would take over who remembers the spirit of Jeep, and would sell that, instead of trying to compete with Mercedes. A Jeep is a Jeep, and will never (hopefully) be a Mercedes,

Not only that, but Jeep constantly spouts how they listen to their customers, yet never addresses their concerns or needs until after Ford does it.

 

[Rubi SoHo]

Yawn.

A $110K+ Wrangler.

Yep, if I can (truly) afford $110k for a vehicle, and it needs to be a wrangler. I’m buying 2 regular Jeeps, and modding one so I can wheel it hard, and daily the other.

 

[Mhonda]

Did anyone else catch this in the reveal video from Jeep:

 

[imperial4ever]

So no 2 door? What a bummer

Exactly. Oh well. Dang, should have pulled the trigger in 2003 on the TJ Rubicon Inca Gold but wifee wanted a house instead.

 

[MacombRoger]

Did anyone else catch this in the reveal video from Jeep:

All models of Jeep will offer a 4Xe package. Almost there now. Not what your think it is.

 

[Sean L]

Did anyone else catch this in the reveal video from Jeep:

They've been saying that for a while.

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