MayThe4x4BWU
Well-Known Member
- First Name
- Sam
- Joined
- Aug 17, 2022
- Threads
- 0
- Messages
- 1,124
- Reaction score
- 2,376
- Location
- Bartlett, IL
- Vehicle(s)
- 2023 JLURXR
- Occupation
- IT Small Business Owner
Yep, gotta keep buyers hooked on the "drug" just long enough to get them into the next phone. To the point where people will go with "payment plans" to acquire the new "drug" year after year, model after model. Sounds like a familiar pattern taken to the umpteenth degree with vehicle sales.It reminds me a lot of the intentional "feature drip" we'd get from a lot electronics companies, especially during the transition to smartphones and smart TVs. Deliberately holding back on features and tech advancement, so they could introduce them later on as a new selling point in their press release.
Not that the Wrangler necessarily needs a ton of modern tech, but there's no reason their $60k+ models are just now getting wireless Android and CarPlay, powered seats without memory recall and hell, if they're gonna do front and rear camera, we'll eventually get the 360 tech that other brands have had for years (think the Wagoneer might actually have that).
I know this practice makes sense from a manufacturer's perspective, since they release new models every year, but it's just kinda lame and unnecessary imo.
I have no idea how the Wagoneer sells. They picked the worst time to introduce that thing and its sales (or lack thereof) shows just how out of touch Jeep is. They should've and should do what Kia did with Genesis...just break it off into its own nameplate and dealerships. I mean, when's the last time you've thought about Jeep when thinking of buying a luxury vehicle? lol
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