TravisRogers
Well-Known Member
- First Name
- Dan
- Joined
- Jun 19, 2018
- Threads
- 20
- Messages
- 223
- Reaction score
- 391
- Location
- Annapolis, MD
- Vehicle(s)
- 2018 Jeep Wrangler JL Sahara
Depending on which stat you pull, JL owners are 64-72% male with a median age of 45-49 and a household income of $120K—180K. Their target in 2018 was the married suburban Millennial but the actual demo swayed older because of price. FCA spent a lot of money and marketing effort to push the demo younger.I had a conversation with the head of the Wrangler division about 10 years ago.
The Wrangler actually has no target demographic. It is one of the few vehicles that appeals to young and old, rich and poor, men and women, etc. You find people from all walks of life buying Wranglers. It's one of the only vehicles on the market that can make that claim.
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