2022 Ford Bronco Wildtrak (In Stock) - $20k over sticker

[JSFoster75]

My wife and I stopped at Friendship Ford in Bristol, TN this weekend to look at a Punk'n JLUR they had on the lot. While we were there, the salesman mentioned they had a fully loaded Bronco Wildtrak/Sasquatch in stock that had just come off the truck (not even washed yet)... We went and looked at it, cranked it up, etc. (no test drive). I would have to admit that it was comfortable and had some "wow" factors, but I still prefer my Wrangler. I did like that the top could be removed in sections (front/middle/rear) depending on how much of the interior you wanted uncovered...

When we asked what the asking price was, they told us that it was MSRP ($60,145'ish) + $20,000 for a grand total of $80,145'ish (I forget the exact amount)...

Apparently this Bronco has pretty much every option, and it was pretty sharp, but definitely not worth $20k over MSRP...

https://www.friendshipford.com/new-Bristol+-2022-Ford-Bronco-Wildtrak-1FMEE5DP8NLA95260

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[Mikester86]

I thought Ford was cracking down on dealers who were price gouging?

 

[OnlyOne]

Friendship Ford my ass.

 

[aldo98229]

I thought this was a Jeep forum.

 

[Mikester86]

I thought this was a Jeep forum.

It is, but have to give a nod to the competition now and then for nipping at Jeep’s heels a bit. Makes for better Jeep offerings.

 

[Jeepsmashin]

I thought this was a Jeep forum.

Yes and it is also posted in the Other Vehicles / General Automotive Chat Sub forum.

Get over it bro

 

[aldo98229]

Yes and it is also posted in the Other Vehicles / General Automotive Chat Sub forum.

Get over it bro

Take a chill pill, bro...!

This thread was on the main JL Wrangler forum. It got moved here after it was reported to the mods.

 

[AcesandEights]

Was it already sold? Reason I ask is there are 100k people with reservations waiting for their Bronco to be built and shipped. Wondering if/how the dealer got Bronco inventory without a customer attached.

 

[JSFoster75]

Was it already sold? Reason I ask is there are 100k people with reservations waiting for their Bronco to be built and shipped. Wondering if/how the dealer got Bronco inventory without a customer attached.

Nope, it was available for purchase.

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