2021 Jeep with major paint issues (hardtop)!

[aldo98229]

Jamrock! I like to 4wheel alone. It’s so nice to enjoy the great out doors with out the noise of people. The amount of wildlife you can observe is amazing when you are by your self. The problem that Jeep has caused is you can’t trust their vehicle anymore. You need at least one other vehicle in case of electrical or other problems. So sad. What was once a no worries enjoyable off road adventure when you went off road is no more. I hope FORD recognizes this and produces a Bronco that is reliable. If they do, word of mouth advertisement will spread like wildfire and Jeep will get what they deserve.

All automakers are moving towards increasing amounts of electrification, and FCA is no different.

However, Jeep always stood for ruggedness and simplicity. For instance, when Land Rover and Land Cruiser adopted IFS and hydraulic suspensions, Jeep stuck with the tried-and-true Quadra-Coil suspension, which provides a comfortable ride, great articulation, is easy to modify and doesn’t break down. When everyone else went with electronic dials to engage the 4WD transfer case, Jeep stuck to the tried-and-true mechanical lever.

It would have been great if FCA kept ruggedness and simplicity as guiding principles in developing JL/JT.

There’s nothing rugged or simple about that HVAC with a mind of its own, ESS, auxiliary batteries, eTorque, and now PHEV...

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[aldo98229]

Not all of it is government mandated. That stupid HVAC system is FCA’s own making. Which is puzzling considering the auto feature on my JKs worked beautifully. So is that high-tech aluminum steering box that is not up to the task.

I purposely refrained from getting the Advanced Safety Group on my JL: all those forward sensors and electronics are going to be nothing but trouble the day the warranty ends.

 

[Jamrock]

All automakers are moving towards increasing amounts of electrification, and FCA is no different.

However, Jeep always stood for ruggedness and simplicity. For instance, when Land Rover and Land Cruiser adopted IFS and hydraulic suspensions, Jeep stuck with the tried-and-true Quadra-Coil suspension, which provides a comfortable ride, great articulation, is easy to modify and doesn’t break down. When everyone else went with electronic dials to engage the 4WD transfer case, Jeep stuck to the tried-and-true mechanical lever.

It would have been great if FCA kept ruggedness and simplicity as guiding principles in developing JL/JT.

There’s nothing rugged or simple about that HVAC with a mind of its own, ESS, auxiliary batteries, eTorque, and now PHEV...

This is the challenge that FCA faces.

Do they stick with the ruggedness and simplicity or do they expand market share by adding more creature comforts? If they stick with ruggedness and simplicity, they maintain the loyal, faithful buyers like Wolf. If they expand to include people who want a SUV to drive around town, they need to add features available in other SUV's.

The JL has been marketed as a more luxurious Jeep. More comfortable to drive, more creature comforts, etc. The Sahara is the sweet spot for this.

How does a company expand to new customers while keeping the existing customers happy?

Audrey won't want ruggedness and simplicity.

 

[aldo98229]

This is the challenge that FCA faces.

Do they stick with the ruggedness and simplicity or do they expand market share by adding more creature comforts? If they stick with ruggedness and simplicity, they maintain the loyal, faithful buyers like Wolf. If they expand to include people who want a SUV to drive around town, they need to add features available in other SUV's.

The JL has been marketed as a more luxurious Jeep. More comfortable to drive, more creature comforts, etc. The Sahara is the sweet spot for this.

How does a company expand to new customers while keeping the existing customers happy?

Audrey won't want a ruggedness and simplicity.

Chasing market share for the sake of market share rarely proves to be a worthy strategy in the long run.

Besides, adding overcomplicated technology, and comfort and convenience features at the expense of capability, hasn’t worked all that well for either Land Rover or Land Cruiser.

Despite all the glamour and prestige, Land Rover lives permanently on the verge of bankruptcy, and Toyota is reportedly planning to end Land Cruiser production.

4Runner has done extremely well with a basic, tried-and-true —some say antiquated— V6 and 5-speed automatic. In fact, Toyota is reported to be working on a Land Cruiser replacement that goes back to basics. Think of a 4-door FJ Cruiser built on a frame shared with upcoming Tundra.

This intrigues me a lot more than Ford’s Jeep-wannabe Bronco.

 

[wolf]

All automakers are moving towards increasing amounts of electrification, and FCA is no different.

However, Jeep always stood for ruggedness and simplicity. For instance, when Land Rover and Land Cruiser adopted IFS and hydraulic suspensions, Jeep stuck with the tried-and-true Quadra-Coil suspension, which provides a comfortable ride, great articulation, is easy to modify and doesn’t break down. When everyone else went with electronic dials to engage the 4WD transfer case, Jeep stuck to the tried-and-true mechanical lever.

It would have been great if FCA kept ruggedness and simplicity as guiding principles in developing JL/JT.

There’s nothing rugged or simple about that HVAC with a mind of its own, ESS, auxiliary batteries, eTorque, and now PHEV...

I agree.

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