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FCA US Reports 2018 April Sales
Overall sales were pushed by the Jeep® brand which reported record sales for April. Retail sales came in at 143,995 vehicles, down only 1 percent despite April having two fewer selling days and one less weekend compared with April 2017. Fleet accounted for 22 percent of total sales.
Jeep Brand
The Jeep brand total sales rose in April to 82,641 vehicles, eclipsing the record of 82,537 vehicles in April 2016. The Jeep Wrangler once again led the portfolio as the nameplate posted a new monthly sales record of 29,776 vehicles. April was also the second consecutive month of record sales for the Wrangler. Jeep Compass sales more than tripled to 11,521 vehicles.
Ram Truck Brand
Ram Truck brand sales declined 9 percent to 43,074 vehicles compared with the previous year. However, the brand reported its best April of retail sales ever with 36,560 vehicles sold, outpacing the last record of 35,558 set in April 2017.
Chrysler Brand
Chrysler brand total sales fell 18 percent in April to 14,189 vehicles compared with the same month a year ago. The Chrysler Pacifica minivan posted a 5 percent retail sales increase to 7,864 vehicles.
Dodge Brand
Dodge brand total sales rose 4 percent to 40,994 with the Dodge Journey setting a new April record as sales climbed 39 percent to 11,638 vehicles.
FIAT Brand
Sales of Fiat vehicles declined 45 percent to 1,404 vehicles.
Alfa Romeo Brand
Alfa Romeo brand sales of 1,847 vehicles were up significantly compared with the same month a year ago. Giulia led the brand with 1,123 vehicle sales followed by Stelvio at 702 vehicles.
Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
- Jeep® brand reports record April sales, up 20 percent
- Jeep Wrangler reports highest month of sales ever, up 58 percent
- Ram brand notches highest April retail sales ever, up 3 percent
Overall sales were pushed by the Jeep® brand which reported record sales for April. Retail sales came in at 143,995 vehicles, down only 1 percent despite April having two fewer selling days and one less weekend compared with April 2017. Fleet accounted for 22 percent of total sales.
Jeep Brand
The Jeep brand total sales rose in April to 82,641 vehicles, eclipsing the record of 82,537 vehicles in April 2016. The Jeep Wrangler once again led the portfolio as the nameplate posted a new monthly sales record of 29,776 vehicles. April was also the second consecutive month of record sales for the Wrangler. Jeep Compass sales more than tripled to 11,521 vehicles.
Ram Truck Brand
Ram Truck brand sales declined 9 percent to 43,074 vehicles compared with the previous year. However, the brand reported its best April of retail sales ever with 36,560 vehicles sold, outpacing the last record of 35,558 set in April 2017.
Chrysler Brand
Chrysler brand total sales fell 18 percent in April to 14,189 vehicles compared with the same month a year ago. The Chrysler Pacifica minivan posted a 5 percent retail sales increase to 7,864 vehicles.
Dodge Brand
Dodge brand total sales rose 4 percent to 40,994 with the Dodge Journey setting a new April record as sales climbed 39 percent to 11,638 vehicles.
FIAT Brand
Sales of Fiat vehicles declined 45 percent to 1,404 vehicles.
Alfa Romeo Brand
Alfa Romeo brand sales of 1,847 vehicles were up significantly compared with the same month a year ago. Giulia led the brand with 1,123 vehicle sales followed by Stelvio at 702 vehicles.
Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
- Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
- Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.
- Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).
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