What some have said here. Most dealers won't give you more based on any mods you've done. Sorry, but sounds like you'll have to sell it yourself and I'll bet you make much closer to what you expect.
You're def getting ripped off on that trade in....maybe 40K US dollars....but not 40K Canadian. If I were you, as hard as it might be, I'd at least try to do a private sale...or travel out of province to see if you could get a better deal. We had that same problem all the time when we lived in Fredericton NB. The lack of competition meant that dealerships were lazy and would almost never give you a deal. When we moved to AB we literally had them fighting with each other for our business. For example, the same 2015 Toyota 4Runner Trail Edition ended up costing us $15 000 dollars (thats right thousand) less than the exact same one in New Brunswick. They are hoping to cash in on your desperation to upgrade....don't let them do it.I was told 34000 or 40000 as a trade in value with less than 8000KMs (not even 10 months old?)
Am I missing something? Tires and lift were 7K, all options nothing I can add
You may be experiencing the effect of a new incoming model on the outgoing model. This is good news for folks that have been looking at Wranglers, but unfortunately it does not help your situation.
Almost a year ago, I traded my '14 JKUR with an AEV 2.5, the dealer offered me 30k, when I told them I wanted 35k they didn't even blink an eye. I am going to suffer on trading my '17 WK2 Trailhawk on the JLUR.
I haven't gotten to that part quite yet, since I work for the man, I have to get through the "shut down" first. They haven't done me wrong yet, this will be my third purchase with this dealer so I guess I will have to wait and see. I don't think I am upside-down, so I have some equity which will help. The JLUR I am going to order is like 4-5k more than the WK2 was a year ago.OT, but what is the dealership offering for the WK2?