Yeah, I built it on the build and price feature, and than sent it to dealers right from the website. They'll get in touch with you to discuss pricing and specifics.
Yeah I got 18% off MSRP (Now 20% w/ the price increases) with a factory order. Shop around.
My strategy was sending the build to all the dealers within a 2 hour vicinity of myself, tell them I'm ready to buy for the best price and I got all sorts of prices, from MSRP, invoice less incentives...
2021 Wrangler Unlimited Sahara
MSRP: $54,870 (Now $55,840) SELL PRICE: $45,729
*Note all dates are when I inquired with the dealer. Not necessarily when they actually happened.
January 9th, 2021 : Ordered, placed deposit
February 2nd, 2021: VON assigned
February 23rd, 2021: D Status, VIN...