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Thanks for the quick reply. Hypothetically, if they add some rebates or financing incentives for the Rubicon does that change the pricing at all. Is 5% below invoice roughly equivalent to 10%-12% below MSRP?

Is Rob offering 5% under invoice on production orders or will he do better for Rubicons already on the lot?

I'm also in the LA area and have been eyeing Rubicon's for awhile now. Couple questions. How do I find out invoice of vehicle and what is the 5% under invoice equivalent to as far as dealer discount off MSRP. For example I'm seeing average dealer discounts anywhere from $2000-$7000. The Rubicon...

So the JL Rubicon is rumored to be 1" higher than the current JK Rubicon?

With the new 33's planned for the Rubicon does anyone know if that will include a bigger lift to go along with it. The reason I ask is if I were to buy the current JK I was going to eventually add 33's and a small budget lift. Now that this comes stock it may be more reason to wait for the JL.