The lack of rock rails, decals and the tires appear to be standard street tires. Doesn't really look like a rubi other than the hood.
Edit: Also I think the line under the Wrangler sticker just might say Sport
Not the whole thing but it's definitely a JLU.
**Photo procured by JLWF from a reader who claims it was taken from the Toledo factory floor.**
This leaked image from the Toledo plant gives us the very first look at a completely uncovered 2018 Jeep Wrangler Unlimited (JLU)!
The Willys package seems popular enough that I think we'll probably see it. Plus we've seen the vented hood and stuff that would make sense on a higher end rubicon package. I think those would be the two that you'll see. So the line up would look like Sport, Sport+, Sahara, Rubicon, Rubicon+.