ads75
Well-Known Member
- Joined
- Jun 29, 2018
- Threads
- 5
- Messages
- 988
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- Location
- Reading, Pa
- Vehicle(s)
- 2019 2Door JL Rubicon in Mojito, 2022 Rivian R1T
I think a lot of the general public doesn't even know about the Galdiator. My brother sent me a picture of one a couple weeks ago and asked "WTF is this?" He had no idea about them. He also thought it looked goofey as hell. Sure, Jeep designed the Gladiator to be similar to the Wrangler so they can share a lot of parts, keeping costs down. But the Gladiator didn't really do much to "expand the brand". If you like Wranglers, you may like the Gladiator. But if you didn't like Wranglers, you certainly aren't getting a Gladiator. Basically, most people are probably cross shopping Gladiators and Wranglers, not Gladiators and Colorados/Rangers/Tacos. The main competition for the Gladiator is the Wrangler. And that isn't even including full size trucks. But as others have said, they are certainly producing too much for the market also.
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