Majestic
Well-Known Member
The economy is doing well and people are buying higher end vehicles and trims on everything right now, so it makes sense that automakers want to cash in.I don't wanna ruin the fun, but the likelihood of a low end special edition is pretty tiny.
Problem is that the margins on the low end models are very slim, while the margins on options are so high. Case in point: the invoice on the Wrangler without options is only a few percent less than MSRP (3-4%, depending on trim), but invoice for options are nearly 11% under (yes, "invoice" is still much greater than actual cost, but the logic holds). This is why you see so many Sahara based special editions--the margins are much better.
The Mahindra seems like a good deal, until you realize it's built JUST like the old Jeeps. As in not road legal anymore. Not that the Roxor isn't great, just that costs are well controlled, allowing the company solid margins on a basic vehicle. Make it road legal (safety, emissions, etc.) and those margins disappear.
Truth is the Willy's were really something special: a true acknowledgement of the enthusiast. I'd expect them to return in due course, but with the crazy sales volume every month we should expect Jeep to cash in on the higher end trims for a few years before Willy's return.
OK, FCA, PROVE ME WRONG!!!
If Jeep does another 10 year run on the JL, the likelyhood of the auto market taking a dive in that timeframe is pretty high and you’ll probably see a lot more lower end special editions.
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