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DWS44

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Earl = gray? WTF? (What percentage of the Jeep-buying population immediately thinks of Earl Grey tea?)
Maybe they are shooting for the Star Trek: TNG fan demographic! :LOL:

 

Steve JLUR

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By your standards, Sarge is out.

And I would totally buy a Barry White Jeep, but only if it came with a badass exhaust.

Also, I expect the overlap between Reign buyers and people who like Prince to be 100%, so not your problem.
The Barry White color sounds great! But it would soon run out of storage space from all the ladies throwing their panties at it…
 

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Earl looks more like Smokeshow that's available on the Dodge Challengers and Chargers, as for that purple Plum Crazy
 

19 JLUR Bright Whit3

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I'm not in the market for a new Jeep and too cheap to buy one with a color, but If this color was offered in 2019, I might have spent the extra $400. LOL

Jeep Wrangler JL Earl and Reign colors officially coming this year (late availability)! 1654784259574
 

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Whaler27

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By your standards, Sarge is out.

And I would totally buy a Barry White Jeep, but only if it came with a badass exhaust.

Also, I expect the overlap between Reign buyers and people who like Prince to be 100%, so not your problem.
I'll admit I'm different but, for me "sarge" isnt a huge leap to green.

I'll wager that not many people would equate "reign", or even "rain", with purple.
 

aldo98229

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I don’t mind the colors, but Jeep has to try harder coming up with names.
 

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It's worse than the moronic housing estate names like “The Enclave at Panorama Canyon Meadows” or “The Sanctuary at Antelope Bluff Vista.”
Jeep has been doing this crap since the 80's though. Kile, Jamaica Beige or Olympic White. How is that descriptive of the actual color?
 

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aldo98229

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I'll admit I'm different but, for me "sarge" isnt a huge leap to green.

I'll wager that not many people would equate "reign", or even "rain", with purple.
I like green Jeeps, but in general Jeep gravitates towards greens that are too dark.

I owned a 2013 Rubicon in Commando; I loved that color. Even if I called it “guacamole.”

Besides Commando, Sarge is brighter than recent greens offered by Jeep — i.e., Tank Green, Forest Green, Natural Green and Jeep Green — but it’s still on the dark side.

There are two Sarge Jeeps on my dealer lot: they appear black in the shade.
 

dcs12345

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I don‘t see the value in creating names for colors that tell you nothing about the color. I understand calling a tan “sand”, or a gray“slate” — or even “candy apple red”... but,

Reign = Purple? (Reference to Prince? Really? Barf.)
Purple historically has been the color of kings /emperors/royalty....hence Reign, not Rain
 

INCRHULK

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I don‘t see the value in creating names for colors that tell you nothing about the color. I understand calling a tan “sand”, or a gray“slate” — or even “candy apple red”... but,

Earl = gray? WTF? (What percentage of the Jeep-buying population immediately thinks of Earl Grey tea?)

Reign = Purple? (Reference to Prince? Really? Barf.)

Shall we call plain old white “Barry””, or maybe “Shovel”?

…. I think Jeep’s artistic marketing wing is on a permanent acid trip. What I don‘t understand is who this stuff appeals to or why corporate management tolerates it.
Earl immediately made me think of grey, and Reign was immediately obvious as a purple, either by the royal colours, or Prince.
 

dcs12345

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I don't hate the Earl, but I wish they would have kept the Gobi. I guess I would go with Hydro if I was ordering today.
 
 



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