CincyJLRubi
Well-Known Member
- Joined
- Jul 12, 2021
- Threads
- 5
- Messages
- 54
- Reaction score
- 47
- Location
- Cincinnati, Ohio
- Vehicle(s)
- 2021 Jeep Wrangler Unlimited Rubicon
I totally get where you're coming from. And I didn't mean to sound like those upgrades aren't nice. I just don't think when people say it will cost more than $4k to do all that is really the correct perspective. But I get why people think its a good value. Had I known how much it was going to cost for wheels and tires and a lift I could see going that route but then again I'd still have a pretty "stock" jeep.I honestly don't think those are "real" questions...no offense. I agree the additional cost to Jeep for those upgraded parts is marginal but probably more than we think. Not sure how many specialized parts that they have to procure for the XR package, but that adds additional costs beyond the cost differential of the part itself (different suppliers, manufacturing processes, add'l inventory, volume pricing, etc). I think what they charge the consumer is reasonable and competitive relative to the aftermarket costs.
Is the profit margin huge on this package? Absolutely...but so is the $4 cookie that Crumbl charges for something that I "think" costs pennies to make (probably costs more).
All producers of products have to balance supply and demand. I don't think there is a shortage of people that desire the XR package and not all of them are "suckers". People choose this package for many valid reasons. Do discerning consumers purchase products based on what they "think" it costs to produce OR based on the relative cost & quality of the product across the options available? The former can make you sick to think about and the latter is the best you can do (aside from reducing the demand and price by not buying any product).
Hopefully this doesn't sound like a rant back to you specifically. Just sharing my perspective.
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