Q4 and Full-Year 2020 Jeep Wrangler JL Sales Numbers Reported

[JAY]

FCA US Reports Fourth Quarter and Full-year 2020 Sales Results

• Fourth-quarter retail sales rise 1%
• Ram brand reports best month of retail sales ever in December
• Jeep® Gladiator fourth-quarter sales increase 23% and 94% for 2020
• Alfa Romeo posts record fourth quarter as sales rise 23%

January 5, 2021 , Auburn Hills, Mich. - FCA US LLC sold 499,431 vehicles in the fourth quarter and 1,820,636 vehicles for 2020 as a resilient dealer network offset much of the decline in fleet sales caused by the COVID-19 pandemic.

Retail sales for the quarter rose 1% due in large part to the Jeep®, Ram and Alfa Romeo brands. Separately, Ram also had its best month of retail sales in December since the brand first launched in 2010.

The Jeep Gladiator once again reported a year-over-year increase for the quarter as total sales rose 23% to 20,552 vehicles. Gladiator sales for the year increased 94% to 77,542 vehicles. Alfa Romeo also finished out 2020 with quarterly total sales of 6,093 vehicles, an increase of 23% and full-year sales of 18,586, a 2% increase over the previous year.

Overall, total U.S. sales for the quarter declined 8% while full-year sales were down 17%. Most of the decline came from the sharp drop in fleet orders, specifically rental car companies, which continue to grapple with the reduction in business travelers due to the pandemic.

“The work undertaken by our dealers was nothing less than heroic given the challenges they faced this year,” U.S. Head of Sales Jeff Kommor said. “The fourth quarter provided a strong springboard heading into 2021. Looking ahead, we anticipate an exciting year that will include a variety of new vehicles. Just in the first quarter alone, we will be offering the Ram 1500 TRX, Jeep Wrangler 4xe, Jeep Wrangler Rubicon 392, the refreshed Dodge Durango and the refreshed Chrysler Pacifica.”

Production of the 2021 Ram 1500 TRX began in December at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. That same month, the TRX was named the winner of the Motor Trend Truck of the Year® competition, marking the third consecutive year the Ram brand captured the coveted award. Ram 1500 won in 2019 and Ram Heavy Duty took top honors for 2020.

Production of the Wrangler 4xe, which boasts 375 horsepower and delivers up to 25 miles of pure electric operation for daily commutes, started in December at the Toledo Assembly Complex in Ohio.

“The economic indicators are pointing in the right direction for the start of 2021,” Kommor said. “Gas prices remain low; housing remains strong and consumers have access to credit.”

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[JeepVT]

Huh....maybe there will be some deals to be had in 21 on Wranglers.

 

[631_Islander]

FCA US Reports Fourth Quarter and Full-year 2020 Sales Results

• Fourth-quarter retail sales rise 1%
• Ram brand reports best month of retail sales ever in December
• Jeep® Gladiator fourth-quarter sales increase 23% and 94% for 2020
• Alfa Romeo posts record fourth quarter as sales rise 23%

January 5, 2021 , Auburn Hills, Mich. - FCA US LLC sold 499,431 vehicles in the fourth quarter and 1,820,636 vehicles for 2020 as a resilient dealer network offset much of the decline in fleet sales caused by the COVID-19 pandemic.

Retail sales for the quarter rose 1% due in large part to the Jeep®, Ram and Alfa Romeo brands. Separately, Ram also had its best month of retail sales in December since the brand first launched in 2010.

The Jeep Gladiator once again reported a year-over-year increase for the quarter as total sales rose 23% to 20,552 vehicles. Gladiator sales for the year increased 94% to 77,542 vehicles. Alfa Romeo also finished out 2020 with quarterly total sales of 6,093 vehicles, an increase of 23% and full-year sales of 18,586, a 2% increase over the previous year.

Overall, total U.S. sales for the quarter declined 8% while full-year sales were down 17%. Most of the decline came from the sharp drop in fleet orders, specifically rental car companies, which continue to grapple with the reduction in business travelers due to the pandemic.

“The work undertaken by our dealers was nothing less than heroic given the challenges they faced this year,” U.S. Head of Sales Jeff Kommor said. “The fourth quarter provided a strong springboard heading into 2021. Looking ahead, we anticipate an exciting year that will include a variety of new vehicles. Just in the first quarter alone, we will be offering the Ram 1500 TRX, Jeep Wrangler 4xe, Jeep Wrangler Rubicon 392, the refreshed Dodge Durango and the refreshed Chrysler Pacifica.”

Production of the 2021 Ram 1500 TRX began in December at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. That same month, the TRX was named the winner of the Motor Trend Truck of the Year® competition, marking the third consecutive year the Ram brand captured the coveted award. Ram 1500 won in 2019 and Ram Heavy Duty took top honors for 2020.

Production of the Wrangler 4xe, which boasts 375 horsepower and delivers up to 25 miles of pure electric operation for daily commutes, started in December at the Toledo Assembly Complex in Ohio.

“The economic indicators are pointing in the right direction for the start of 2021,” Kommor said. “Gas prices remain low; housing remains strong and consumers have access to credit.”

14% YoY Decline for JL/JLU: this explains some of the nice Lease deals they were showing on the Website for a JLU Sport S?

 

[At Risk Ute]

Jeez. Jeep sold more Cherokees than all of Chrysler, Fiat, and Alfa combined.

 

[ThirtyOne]

I wouldn't read too much into this. Wrangler within 2% of the same quarter a year ago in the middle of a pandemic.

 

[The Last Cowboy]

No fleet sales is the killer. Rental companies buy huge amounts of various vehicles. If you want to gauge retail sales, just see how many are on your local dealer's lot. Wranglers have sold very well on the retail side.

 

[CT_LFC]

Fiat looks to be on its death bed and Chrysler can't be far behind being a 2-car brand.

 

[aldo98229]

Wrangler down and Gladiator up, that was to be expected as Gladiator has picked up some of the Wrangler crowd.

It’s not apples to apples, though: this was Gladiator’s first full year; it only had half a year in 2019.

Apparently, the reason FCA is down so much, is because rental companies are not buying squat at the moment. FCA had been pushing JL hard on rental companies.

 

[Skeethree]

Huh....maybe there will be some deals to be had in 21 on Wranglers.

already got a great deal on the JLUR Wrangler 4xe from Brileyas in Rutland. They only discounted the new Jeep $2500, but allowed $38,500 tradein for 2018 Rubicon JL. After the tax credits I'm less than $8000 out of pocket.

 

[JeepVT]

already got a great deal on the JLUR Wrangler 4xe from Brileyas in Rutland. They only discounted the new Jeep $2500, but allowed $38,500 tradein for 2018 Rubicon JL. After the tax credits I'm less than $8000 out of pocket.

nice

 

[Mikefly562]

I'm so happy that my 2021 JLU Rubicon was one of the 201,311 Wranglers sold last year . I'm happy to step up and to do my part in helping FCA sell Wranglers.

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