RubiSc0tt
Well-Known Member
- First Name
- Scott
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- Jun 12, 2018
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- Upstate NY
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- 2019 JLUR in Punk'n Orange
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I agree, that's just my breakover point. My guess is $70k-75k, mostly to keep the pressure on Bronco. Keeping it just out of reach for most, but allowing some who will pony up to snag it somewhat easily. They've got a history for doing other stuff at a dumb price point. Before everyone went Hellcat crazy, they launched the Hellcat at $64k (source)... so.. it's possible. But I still think $70k is more likely, when you look at the clown jobs some dealers are trotting around with "upfitter packages" that are basically full of overpriced garbage.No way in a million years will it be 60k.
Keep in mind- on paper, Bronco is offering a more capable variant for less out the door. If this is truly about competition, and I believe it is, Jeep will respond accordingly. Remember, the JK had a "base Rubicon" variant in the mid model refresh, and one of the guys on the Truck Show Podcast (Holman, I think) said he's under media embargo, and said all he could say is that Jeep will be offering a more capable variant/ model that will be priced competitively with the lower trim Sasquatch equipped Broncos.
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